Goodbuzz™ | Social Influence Marketing

What is ‘Participatory’ Marketing?

To be clear, we’ve heard ‘it’ called 360˚, integrated, through-the-line (TTL) marketing and numerous other terms.  Whatever you call ‘it’ – it builds and adopts cross-channel tactics based upon user behavior, context and reaction to past content and consistently delivers the most compelling message (and experience) to each customer at the perfect moment through the perfect channel – across inbound and outbound, online and offline, or traditional or emerging.  More – http://bit.ly/oUU16Z

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Filed under: Advertising, Marketing, Public Relations (PR 2.0.), Social Media, ,

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